Budweiser American Ale

September 21, 2008 by Aaron Goldfarb | Filed under Brewer: Anheuser-Busch, Country: America, Grade: C regular, Style: Amber Ale.

5.1% ABV bottled

Aside from those Domino’s oven-baked sandwich commercials and the inexplicable Dr. Pepper spots in which an aging Julius Erving plays beer pong by himself, no product has been as advertised on TV this fall as Budweiser’s new American Ale.  Yet for the past month or so I’ve been unable to find it.  The first Anheuser-Busch product I’ve wanted in my entire life and I simply could not locate it.  That changed last night as I finally stumbled upon some and greedily snapped it up.

The nicely designed bottle label sure makes it look like a respectable beer and the pour was downright craft brewery-looking.  A rich amber color, could have easily been mistaken for a beer from a skilled microbrewery rather than an assembly line suds factory.

Not too much smell and nothing more than adequate flavor.  A marginal effort I suppose, but a sour finish and a certain heft doesn’t even make it as drinkable as you’d expect this kind of swill to be.  It’s very “safely” made, Anheuser’s uninspired version of a Killian’s Irish Red I suppose.  I would probably only drink it again if the only other choices were light macrobeers.  And it’s not like I’d relish that.

Honestly, I don’t understand the point of this beer.  It’s nowhere near good enough for beer snobs to enjoy, yet is too “weird,” “dark,” and complex for macro-swilling hillbillies to tipple.  Too fancypants they’ll say.  I predict this beer finds no market and ends up as the Crystal Pepsi of the industry but, you know, without the Van Halen crap-rock soundtrack.

C


2 Responses to “Budweiser American Ale”

  1. settlesdown says:

    I think the Point of this beer is that Anheuser-Busch is hemorrhaging money and it costs considerably less to brew ale as opposed to lagers. AB doesn’t do much without the possibility of raking shit-tons of cash. We here in the STL area get to see it first hand. I’m going to have try this one for myself I think. Your review says about the same things about it’s taste. I just have to see it for myself since AB tends to bastardize everything they touch. American Ale? Okay then.

  2. Aaron Goldfarb says:

    Very interesting reasoning. I had never heard that before. Certainly makes sense. I don’t think this beer is going to make them any money though because after the novelty–and a lame novelty at that–wears off, no one is gonna buy it.

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